10 Things I’ve Learned From Working in an Ad Agency

Everyone says time flies as you get older and I’m finally starting to realize it. No matter how much you enjoy each day and make the most of it, there is never enough time. I honestly can’t believe it. One year ago I was fresh out of college and ready to start my first job at the only agency I wanted to be at.

This means today is my one year anniversary at LEAP. In my opinion, agency life might possibly be the only way of living. I work in a kickass agency with crazy talented people and I’m kind of addicted to my job.

Just to give you a little history, I started at LEAP as an intern in Feb 2013. After being very persistent to get hired, I was brought on full time right after graduation. Since then I’ve taken on all of our social media clients, email marketing, PR, some light SEO work, and a lot of blogging. I thrive through my work and absolutely love what I do.

With that being said, I want to share some things with you that I’ve learned over the past year:

1.) It’s next to impossible to actually work 9-5. It’s more like 8-6.

2.) Your coworkers are more than just coworkers. They very quickly become some of your best friends. Or as we like to say, “real world friends”

3.) You literally learn something new everyday. And by new, I mean, “mind-blowing new”.

4.) It’s totally acceptable to drink at work. I’m a fan.

5.) 96% of the agency will be wearing jeans and a t-shirt everyday. (This was a huge shock for me.)

6.) You’ll see a lot of people come and go. This is a good thing though. I’ve had the opportunity to work with and learn from so many talented people in the past year because of all of the change and movement.

7.) It’s very easy to go out to lunch everyday and forget that it’s not healthy. Beware.

8.) Be prepared for spur-of-the-moment projects and meetings. You never know when a new task or meeting invite will pop up.

9.) Also be prepared for people to be late for meetings. Agencies run on a different kind of clock.

10.) Lastly, you better love where you work and who you work with. After all, you’re going to spend the majority of your time at this place, with these people.

My advice… open your mind, share your ideas, and enjoy the ride.



You Don’t Eat Dairy? How Do You Get Calcium?!


A lot of people seem confused when I tell them I don’t eat dairy. It’s really not a big deal. The way I see it is a baby cow only needs its’ moms milk until it’s grown enough to eat real food. The same goes for humans. There’s plenty of scientific and published proof to back me up if you want to check it out. Since doing two Whole30 challenges I’ve just not felt the need to bring dairy back into my life. Yeah, I’ve had cheese on a salad while out to dinner once or twice but I don’t drink milk anymore or add any dairy to my food like I used to.

So, the answer to your question, “Where do you get calcium?”, is simple. I eat a lot of foods that contain calcium.

Foods like dark leafy greens (spinach, kale, turnips, & collard greens), almonds, oranges, kelp, broccoli, sesame seeds, celery and much more all contain calcium. Trust me, the amount of spinach, almonds and broccoli I eat more than makes up for any calcium I’ve “missed” from eliminating dairy from my lifestyle.

I don’t need calcium and I don’t need grains. Each to their own. This is the way I choose to nourish myself and I am very happy, sans dairy.

Have questions? Leave me a comment or connect with me on social media.



How I See It: Retargeted Facebook Ads

So, I was doing some business listing updates at work the other day and came across a company called Yext. I filled out the appropriate information and when I got to the end the site prompted me to check out. I put this listing on hold because of the payment. Later in the day I got an email with my name spelled wrong begging me to finish my listing. I kind of laughed and continued working on the other listings.

Fast forward to yesterday morning. I checked InstagramTwitter then logged into Facebook. (I admit… I HAVE to check the “oh-so important” updates that I missed in the previous 7 hours of necessary sleep.) I came across a suggested post from Yext with copy telling me to claim my business today. I laughed again. These people just won’t quit.

Later in the day, I had a conversation with my coworker because she was also experiencing these creepy retargeted ads. We explored for a while only to find that these ads are being served through a third party provider. Being in the ad industry, we were very intrigued and surprised. Shocked that I am just now noticing these ads being served to my news feed. I’m so used to being on the back end of the ads, I was really taken aback from a consumers perspective. To me, it’s incredible. To everyone else, well.. you tell me? Does it bother you when totally relevant ads show up anywhere online? HA You’ve got to be crazy if you don’t like it. It’s like being served your favorite brands on a silver platter. (And now I’m getting excited!)

So, to get to the point. Here’s what the ad looked like and how to see if one is being retargeted through a third party provider.

retargetedfacebookad exampleofretargetedad

Click the little downward arrow in the upper right corner.

Click on “About this ad”

If it takes you to the Facebook ads page, it’s just a regular Facebook ad. But if it shoots you over to another third party site, like this one, then it’s a retargeted ad.

Pretty cool, huh?


Have questions or just want to lush in the amazing world of social media advertising with me?